Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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As gentle as it is soothing, this hypoallergenic shampoo is the best start to your wash day if you’re looking to attain a balanced scalp and lustrous strands. Japanese swertia and comfrey leaf keep stressed skin calmed; after all a healthy scalp goes strand in strand with healthy hair. Teeming with amino acids, extract of chufa milk helps to moisturise and boost elasticity of your mane while imparting its antioxidant-rich benefits to scalps in need of a little TLC. Cleansing and calming, this is a moment of clarity for your hair care rituals...
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.