Get 25% off everything in our Black Friday Sale. Ends Monday 2nd December. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Achieve a flawless complexion with the award-winning Skin Base Foundation from Illamasqua. With a lightweight, creamy texture that blends effortlessly, the liquid foundation delivers a long-wearing, natural-looking finish without over-drying skin. Providing perfect, streak-free coverage, its vitamin-rich, buildable formula conditions and softens skin, whilst concealing imperfections and smoothening your complexion for a picture-perfect make-up base. 30ml. SB 17.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.