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Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Combining three brow-enhancing benefits in one tool, ICONIC London’s Triple Precision Brow Definer works to shape, define and fill in brows to elevate your look.
The Definer features a micro brow pencil to enhance brows with precision, a fine-tipped pen to create hair-like strokes, and a built-in spoolie brush to groom hairs and blend out pigment.
An advanced blend of waxes enriches the formula, helping to enhance adherence to the skin and brow hairs. Smudge-resistant and long-wearing for up to 12 hours, the Brow Definer arrives in six highly-pigmented shades for long-lasting definition.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.