Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
Make your makeup pop with the Iconic London Sheer Blush. Ultra-creamy but still saucy, the blush adds an instant glow to your complexion. With a super buildable formula, the blush transforms from a lightweight gel into a liquid, making it effortless to build and blend. Infused with coated pigments, the blush is ideal for creating soft-focus colour on the cheeks or lips, leaving natural looking luminosity. Sculpted and lifted, your new cheeks or lips will have a soft shine, elevating any makeup look.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.