Get 25% off everything in our Black Friday Sale. Ends Monday 2nd December. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Is your mane calling out for some TLC? Treat your locks to Sam McKnight's Bigger Love Treatment Mask - a volumising, strengthening and repairing formula that'll works wonders on your strands from root to tip.
Intensely nourishing, Sam Mcknight's treatment mask restores damaged and lacklustre locks to their former bouncy glory. Enriched with squalene and the brand's signature rep'hair®, this brand new formula works to strengthen and soften stressed-out strands, while mending split ends. It's also enhanced with dual-acting voluminis™ to visibly thicken your tresses inside and out. And of course, no Sam McKnight creation would be complete without a final flourish of his signature botanical fine fragrance to ensure your hair looks and smells as chic as can be.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.