Get 25% off everything in our Black Friday Sale. Ends Monday 2nd December. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Get back to your roots with the Grow Gorgeous Volume Root Stimulating Primer and give your hair the boost its been so desperately craving. The hair primer is packed with rejuvenating caffeine, nourishing red algae and uplifting menthol, which all work to help you achieve enviable body and volume. The science continues with rice protein and amino acids, which promote a satiny shine and the general health of your hair.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.