Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Created to nourish both your hair and your scalp, the Grow Gorgeous Balance pH-Balanced Conditioner is a lightweight formula that will leave your hair feeling softer without weighing it down. Enriched with an Oat Lipids Complex, the natural protection on your scalp will be enhanced, giving you an effective barrier to keep hydration where it needs to be. For its conditioning properties, Allantoin is blended in alongside Amino acids and Shea Butter, meaning locks will be softer, smoother and much healthier.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.