Get 25% off everything in our Black Friday Sale. Ends Monday 2nd December. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
The Goldwell Dualsenses Bond Pro Fortifying Shampoo is designed to nourish and strengthen fragile, damaged hair, promoting locks that look and feel reenergised.
The expert formula is enriched with the signature microPROtec complex and inter-amino-bond-builder. These innovative haircare technologies feature to nurture every strand of hair, supporting its natural structure.
The fortifying shampoo features a fade-stop-formula to help reduce the fade of hair colour with washing, offering an intensely revitalising treatment.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.