Get 25% off everything in our Black Friday Sale. Ends Monday 2nd December. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Revitalise blonde tresses with the Goldwell Dualsenses Blonde and Highlights Anti-Yellow Shampoo; a transformative treatment to refresh colour and neutralise brassy tones.
The ultra-lightweight formulation features the unique, super gentle FadeStopFromula, which effectively counteracts colour fading and dullness, while sweeping away daily dirt and product build-up.
An advanced Luminescine technology and microPROtec complex work in tandem to reflect non-visible UV light into visible light, creating instant shine refraction and brilliant lustre. Hair is left feeling clean and fresh with built-in colour defence and a golden hue that lasts.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.