Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Tired of the juggling act that is balancing your skin's hydration levels? Maintain your glow with the Plum Plump Hyaluronic Cream, a featherlight formula that keeps your complexion in tip top shape.
Consider this your one-way ticket to a dew-boosted visage: this delightfully weightless, whipped-gel texture calls on brightening plum extract, hydrating hyaluronic acid, oil-balancing willowherb extract and moisture-locking polyglutamic acid to form a powerhouse blend of everyday skin-loving essentials. Together in a juicy cocktail, this little luxury ensures a supple and plump finish that truly lasts. Resting comfortably underneath your daily sunscreen (which you should be wearing!) and over your go-to serums, this supportive skin care hero is sure to become the star of your regime.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.