Get 25% off everything in our Black Friday Sale. Ends Monday 2nd December. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
The pink makeup sponge is an essential tool in every cosmetics bag. Its delicate, soft surface allows for easy and even application of foundation, concealer, or blush onto the skin. Perfect for makeup application, it ensures a natural effect and flawless finish. Thanks to its ergonomic shape and high-quality materials, the sponge is easy to use and maintain cleanliness. The pink color adds subtlety and feminine charm, making the daily makeup ritual even more enjoyable.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.