Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Dress your lips in luxurious, velvety colour with the Armani Exclusive Lip Maestro Intense. This innovative formula blends a translucent velvety gel with a high concentration of pigments, creating a luminous matte finish that’s never flat. Your lips will appear instantly plumper and more radiant, thanks to the high saturation of pigments, creating a finish that is as intense and soft as velvet. Created backstage, the liquid lipstick offers comfortable wear with a sensual, non-sticky texture.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.