Get 25% off everything in our Black Friday Sale. Ends Monday 2nd December. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
For running errands or running a race, take the day in stride and swap uncomfortable chafing for a smooth, non-greasy glide, good for 10,000 steps.
Glide easily with less friction + discomfort with this non-sticky, no-mess formula that creates a sweat-resistant shield over delicate skin on inner thighs, underarms or wherever you experience chafing. With Shea Butter + Colloidal Oatmeal, it's fragrance-free, alcohol-free + safe for sensitive skin.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.