Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
The breathable foundation gives a buildable, medium to full coverage that locks in for up to 12 hours of smooth flawlessness. Exclusive IonCharged Water Complex provides lasting hydration, soothing probiotics calm irritation and chia seed extract provides antioxidant protection. Enjoy a flawless base that’s radiant and shielded against damage throughout the whole day.
Dermatologist and ophthalmologist tested. Non-comedogenic.
Free of drying alcohol and mineral oil.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.