Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Suitable for both morning and evening use, this light texture, yet enhanced delivery system offers instant hydration to the delicate eye area. The skin around the eye is up to 10x finer than the rest of the face and is prone to lose moisture more rapidly. Superior hydration is therefore key to combat fine lines around the eye area. Rich in fatty acids to enhance the moisture barrier and smooth the appearance of the delicate eye area.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.