Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
rinse-out formula to nourish and enliven curly to coily hair types with shapely definition.
The low-foaming cleanser boasts a transformative balm to milky-lather texture that effectively removes impurities from root to tip, while replenishing the hair with nutrient-rich actives that condition, detangle and boost shine. Loaded with omega 6 and 9, the formula blends kokum butter with chia seed, jojoba and sunflower oils to moisturise, soften and strengthen against dryness and breakage.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.