Get 25% off everything in our Black Friday Sale. Ends Monday 2nd December. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
If you are looking to bring colour-damaged hair back to life, then look no further than the Christophe Robin Color Shield Mask. Bleached and dyed hair goes through a lot, meaning it can often require some intense TLC. An infusion of highly-concentrated Macadamia Oil offers an intense injection of moisture, locking in hydration for sleeker, healthier looking locks.
The appearance of dryness and coarseness will be eliminated with the help of natural antioxidant-rich Vitamins, which work to create a powerful protective barrier against harsh external aggressors that could potentially cause further damage. The formula of the hair mask is infused with an acidic pH, allowing it to effortlessly illuminate your colour for long-lasting vibrancy and brilliance. The mask for coloured hair is finished with a creamy, lightweight texture that is fast-absorbing, never leaving a greasy, heavy residue.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.