Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
Specially formulated for natural curls, coils and waves, the Hydrating Cream Conditioner by Cantu is a nourishing formula that helps to moisturise dry and brittle hair types.
The conditioner adds slip to the strands to enhance manageability and minimise the risk of breakage, while pure shea butter protects against dryness. A do-it all formula, the conditioner reduces the appearance of split ends. Pair with the Cantu Cleansing Cream Shampoo for optimal results.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.