Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Nourish and protect your dry, brittle tresses with the Cantu Shea Butter for Natural Hair Hydrating Cream Conditioner. Designed specifically for those with curly, coily or wavy hair, this replenishing conditioner helps to enhance stressed and lifeless locks with its intensive moisturising properties.
The luxuriously hydrating formula nurtures the lengths of the hair, encouraging strands to better retain their natural oils while preventing the appearance of split ends. Infused with pure Shea Butter, this Cantu conditioner defends against dryness, reviving damaged ends with a more manageable and silky-smooth finish.
The rejuvenating formula equips your hair with increased protection against breakages for hydrated and healthy-looking results. Boasting a 25oz salon-size bottle with an attached pump-dispenser, the powerhouse product is effective in both performance and price. Embrace and care for your natural locks with this thoroughly conditioning treatment.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.