Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Let your imagination run wild with the Cantu Shea Butter Flexible Hold Strengthening Styling Gel With Jamaican Black Castor Oil. The flexible hold styling gel is enriched with powerful Jamaican black castor oil, allowing the formula to nourish and moisturise your hair, perfect for natural or more structured hairstyles, whether you want natural curl definition or a sleek updo.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.