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Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!

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We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.

Shade: Black Parti-Pris

Maximise eyelash impact with By Terry Mascara Terrybly Growth Booster Mini mascara formula.

Lumicoat Care technology boosts volume, length, curl and thickness in each and every lash for silky, defined results. This flexible, stay-put formula coats eyelashes with smooth, colour-perfect layers and prevents clumping.

The innovative serum combines both lash tint and growth serum in one product for root-to-tip repair and protection along with an elegant, high-definition look. Build up layers for an eye-catching, dramatic effect with complete confidence in the mascara’s durable neatness and easy removal.

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