Get 25% off everything in our Black Friday Sale. Ends Monday 2nd December. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Calm and cool your skin with the brushworks HD Jade Roller. Crafted with a jade handle and gold-tone metal hardware this dual-ended tool features a large and a small jade roller to target every area of the face. When stored in the fridge, the roller provides an instant cooling effect on the skin, helping to calm and soothe redness and irritation. Enlarged pores are reduced, along with puffiness, helping to give your complexion a revitalised appearance. The tool rolls moisturiser and serum into the skin to encourage deeper penetration and more even application of your skincare products, for optimal efficacy.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.