Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
A feast for all hair types, Briogeo's Be Gentle, Be Kind Avocado + Kiwi Mega Moisture Superfood Mask boasts a buffet of nourishing extracts to swiftly replenish stressed, damaged or heat-weakened lengths.
With green smoothie-inspired phytonutrients (we're talking spirulina, chia seeds and cocoa) to seal moisture into your compromised strands, this rich and replenishing treatment resuscitates hair without dragging it down (great if your mane's fine or full of flyaways) for a smooth and shiny finish. Packed with fatty acids, avocado deep conditions while kiwi - a rich source of vitamin C and antioxidants - deflects environmental aggressors to keep your hair feeling strong and resilient. Spinach then helps to promote your hair's overall health, so that your mane becomes gorgeously glossy within just a fortnight of regular use. Plus, it smells delectable and is now available in a mini travel size so that you never need to be without it.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.