Get 25% off everything in our Black Friday Sale. Ends Monday 2nd December. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
If you like pina coladas and a beachy beat, say Aloha to tropical paradise with our Hangin' in Hawaii - 16 Color Shadow Palette.
This lush, vegan mix of sandy and toasted coconut tones with pops of pigmented melon and spice offers endless radiant and long-lasting looks for day and night.
Lush mix of warm oranges and pink neutrals
Range of pigment-rich creamy mattes and high-shine shimmers
Buildable, blendable, long-lasting color
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.