Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
Achieve full and fluttering lashes with the award-winning benefit They're Real Mascara Mini; a convenient, travel-size mascara that creates a coveted, false-lash effect, perfect for on-the-go.
Lengthening lashes beyond belief, the intense, jet black formula envelops each and every lash, effortlessly curling, lifting and volumising as it goes. The mascara boasts a specially designed, integrated wand applicator with a custom-domed tip and staggered bristles to separate and define even the tiniest of lashes.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.