Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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At first glance, you’d be forgiven for mistaking this Big Boss tool from Beautyblender for a one-use powder brush. Designed with a dual function, the super-soft synthetic-bristled utensil is also kitted out with a cooling roller ball tip, made with zamac and inspired by Asian rolling wands, to help stimulate microcirculation, depuff and prep skin through gentle massage. So that’s your prep and your application sorted then.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.