Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
Discover the skin-loving benefits of long life herb, the star ingredient of bareMinerals’ Skinlongevity range. Sustainably grown and harvested in southern Japan, the superfood is loaded with more vitamins and minerals than kale or spinach.
Enriched with niacinamide (vitamin B3) to support the skin barrier and improve the appearance of lines and wrinkles, the collection’s award-winning serum formula harnesses olive squalane, aloe vera and glycerin to deeply moisturise. Apply to clean skin before creams and SPF for an extra layer of nutrient-rich hydration.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.