Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
Discover a kiss of hydrating colour with the bareMinerals Mineralist Gloss-Balm. The vegan, hybrid formula combines the nourishment of a balm with the shine of a lip gloss. The gloss-balm wraps your lips in smooth, cushiony pigment. Sustainably-sourced fruit oils help to moisturise and soften for a plump, uniform finish. Mindful of the environment, the cap and vial are made from post-consumer recycled plastic. This gloss gives a sheer wash of colour, for lips that appear softer and more supple over time.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.