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Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Quenching thirsty locks with a few spritzes of immediate, long-lasting hydration, the best-selling Jamaican Black Castor Oil Water from As I Am is clinically-proven to replenish moisture, reduce breakage and improve tensile strength. Enriched with a Nano-Blend of Jamaican Black Castor Oil, ceramides, and vitamins C and E, the light, watery concentrate locks in precious moisture to maintain healthy hair that’s strong and shiny. Adding sheen and keeping unsightly frizz under control, the aqueous spray promotes healthy growth by increasing blood flow to the scalp, and supplies a flow of rich nutrients to hair follicles.
Ideal for curly, kinky, coarse hair, the powerful serves as a detangling leave-in conditioner to reduce combing damage and repairing weakened locks for stronger growth. An effective natural remedy for dandruff, eczema and itchiness, the Jamaican Black Castor Oil Water leaves hair manageable, soft and resilient.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.