Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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The lightweight liquid concealer works to brighten, blur and cover imperfections, blending out to provide a medium to full coverage with a luminous, natural finish.
Buildable to your desired coverage, the ultra-creamy formula offers seamless blending and comfortable wear that resists creasing, oxidising or caking. Infused with moisturising ingredients, it helps to hydrate the undereye to promote smoother application.
Amino acid-coated pigments help with immediate adhesion, while light-reflecting powders encourage a blurred, soft-focus effect. Complete with a precise teardrop-shaped applicator, the concealer promotes a more even-looking complexion. 25ml. Shade 3.
Free from parabens, gluten, alcohol, fragrance. Vegan.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
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