Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Shade 290 Golden Amber. Max the Day with New Infallible 24h Matte Cover foundation by L’Oreal Paris. A long-lasting foundation with 24h matte coverage and a natural, second-skin finish. Formulated with an ultra-blurring serum and highly mattifying powders to deliver an ultra-resistant matte coverage, with up to 24hr shine resistance. With a high-pigment concentration in an smooth fluid formula, the foundation naturally blends onto your skin for a barely-there feel and full coverage finish. Say no to compromise and get ready for a foundation that won't let you down, whatever the situation. Sweat-proof, heat-proof, transfer-proof and waterproof- finally, a foundation that lasts as long as you. Contains SPF 18.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.