Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Combining a high-pigment concentration with a smooth fluid formula, the L'Oréal Paris Infallible 32hr Matte Cover Foundation delivers up to 32 hours of full matte coverage. The liquid foundation blends effortlessly onto the skin to provide a natural-looking, second-skin finish with a lightweight feel.
The formula is infused with 4% niacinamide to help reduce the appearance of uneven tone, alongside SPF25 for UV protection. Waterproof and transfer-resistant, the foundation offers long-wearing coverage with a shine-proof finish.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.