Get 25% off everything in our Black Friday Sale. Ends Monday 2nd December. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
This nourishing conditioner eliminates frizz, blocks humidity, and adds shine for smoother, healthier-looking hair.
Conditions and nourishes
Effectively blocks humidity
Leaves hair noticeably smoother hair after just one wash
Repairs surface damage for healthier-looking hair
Reduces the damaging effects from thermal and environmental aggressors
Strengthens and detangles strands while helping to prevent the formation of new split ends
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.