Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Josh’s Root Marker is perfect for covering stray greys as and when you find them. Pop it in your bag or your desk drawer so you’ve got it to hand whenever you need it.
For shades 8 - 9
Instant coverage
Use on dry hair or eyebrows
Easy to apply: simply colour over grey hairs
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.