Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
An essential first step in a regime with many to follow, the Hair Love Prep Spray cloaks your strands with a lightweight, shine-boosting shield to grant enviable body and vital protection.
Lending its wealth of protective properties, baobab repairs and relieves tresses under attack from environmental aggressors, thermal damage and UV rays. Angelica root serves as an anti-inflammatory and antimicrobial ingredient to soothe the scalp as it boosts circulation (a must for healthy hair!) and encourages the regeneration of damaged hair.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.