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Earn points with every purchase
Earn points with every purchase
Earn points with every purchase by subscribing to the This is Beauty rewards program. Click "Earn Rewards" at the bottom of the page and follow the simple steps to sign up. As a thank you, you get £5 just for joining and following us on social media.
Free shipping on all orders over £30
Free shipping on all orders over £30
Free shipping on all orders over £30. If your product is less than £30 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
Authenticity guaranteed
Authenticity guaranteed
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed.
Turn up the volume on fine, flat hair with the VIRTUE Full Shampoo. Formulated to enhance movement and bounce, this volumizing shampoo cleanses the hair of product build up, excess oils and impurities, while adding volume. The root-lifting formula plumps each strand to enable long-lasting body without weighing the hair down. Infused with the brand’s innovative, first-of-its-kind Alpha Keratin 60ku protein, the ‘Full’ range is specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time. Discover big, beautiful and bouncy hair with this volume enhancing formula.
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About UsCombating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
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TIB BlogWe’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.
