Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
Transform limp, lack-lustre locks with the Joico Hair Shake Liquid-to-Powder Finishing Texturizer. Designed with a unique stainless steel ball that mixes the texturiser into an ultra-fine mist as you shake, its instantly drying formula adds extra oomph and thickness to your style.
With an innovative Bio-Advanced Peptide Complex that is suitable for any hair type, texture and colour, the body-boosting mist protects against damage and imparts luminous shine to leave you with camera ready, luscious locks. Layer for mega volume, lift and definition.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.