Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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A Bobbi Brown best-seller, the iconic Vitamin Enriched Face Base is a primer and moisturiser hybrid that preps your skin for flawless makeup application. Rich and creamy, the advanced formula smooths effortlessly over the visage, absorbing quickly without leaving behind a greasy feel.
Awakening the senses with a light, refreshing scent of Grapefruit and Geranium, the formula cocoons your skin with quenching ingredients like Hyaluronic Acid, Shea Butter and Vitamin B5 to instantly hydrate and soften. Antioxidant-rich Vitamins C and E bring a host of benefits, including brightening and evening skin tone, and protecting the skin from damage caused by UV exposure. The oil-free hydrating primer leaves skin visibly smooth and healthy; the perfect canvas for flawless and long-lasting base makeup.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.